Backbone 1.1 WIP

Backbone is a digital consulting firm conceived by unbought and unbossed Black women.

OUR MISSION

We’re spearheading a revolution at the ballot box and beyond.

Founded in the midst of historic uprisings, a historic election and a historic pandemic that has pushed an unprecedented number of organizations to rely on digital as a means to market and organize, Backbone was created to help progressive leaders, campaigns and causes win where it matters most.

OUR VALUES

POWER TO THE PEOPLE

We believe true power is grassroots — from small-dollar donations to boots-on-the-ground community, relational and field organizing.

JUSTICE FOR ALL

We believe true power is grassroots — from small-dollar donations to boots-on-the-ground community, relational and field organizing.

OUR MISSION

We’re spearheading a revolution at the ballot box and beyond.

From action-oriented websites and meticulously optimized emails to pithy tweets and shareable graphics, we conceptualize and activate all aspects of a robust digital strategy.

SOCIAL MEDIA

Organic and paid social media development and execution.

EMail MARKETING

Meticulous optimization to transform emails into calls to action.

ADVERTISING

Compelling content micro-targeted to your audience.

FUNDRAISING

Smart digital tactics proven to boost grassroots donations.

ORGANIZING

Digital mobilization from peer-to-peer to platform moderation.

CONSULTING

Powerful perspectives proven to break through the noise.

OUR SHEROES

We stand on the shoulders of giants.

Our work is inspired by SHEroes whose courageous pursuits forever changed the course of our nation and led many to proclaim that Black women are the backbone of our democracy. It is in this proud tradition that we dare to reimagine what digital can do to ignite or stoke a movement.

JESSICA MOORE MATTHEWS

(she/her/hers)

With more than ten years in digital marketing and organizing, Jess has a proven record in digital content development and distribution. Jess’ extensive experience stems from her work with multiple presidential and down-ballot campaigns, as well as noted non-profits, tech companies, publishers, universities, startups and government entities.