Backbone DIGITAL lEADERS is a movement conceived by unbought & unbossed Black women.
Founded in the midst of historic uprisings, elections and an historic pandemic that pushed an unprecedented number of organizations to fully rely on digital mediums, Backbone Digital Leaders was founded to meet a crucial moment. Our mission is to spearhead a revolution while training the next generation in digital activism.
We believe ALL Black lives matter — including those of our LGBTQ+ community, the disabled, the formerly incarcerated, the sick and the poor.
We believe global warming is an existential threat, health care is a human right and that no human being is illegal — especially on stolen land.
We take seriously our responsibility of continuing the movement toward building the Beloved Community that our ancestors envisioned.
We believe the future belongs to those who speak up and fight for it. We train and represent bold and honest rising stars who are ready and willing to confront the status quo.
From action-oriented websites and meticulously optimized emails to pithy tweets and shareable graphics, the services and trainings we offer challenge what it means to execute an inclusive, impactful, radical digital strategy.
We’re developing the next generation of diverse, cutting edge leaders.
Organic and paid social media content development and execution.
Meticulous optimization to transform standard emails into calls to action.
Compelling content micro-targeted to meet audiences everywhere they are.
Smart digital tactics proven to boost consistent grassroots giving.
Digital mobilization from peer-to-peer SMS to platform moderation.
Black women are the backbone of our democracy. Our mission is inspired by the SHEroes whose courageous pursuits forever changed the course of history. It is in this proud tradition that we dare to reimagine what digital strategy can do to ignite or stoke a movement.
With more than ten years in strategic communications, Jess has a proven record in both digital organizing and digital marketing. At the core, Jess is a storyteller with a passion for social justice. Her background as an activist and advisor informs her unique leadership style of cultivating and empowering other diverse leaders to step up, speak out and claim their seat at the table.
BREE NEWSOME BASS
While our primary focus is structural change through movement work, our experience spans multiple industries.